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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q105-Q110):

NEW QUESTION # 105
When Deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team member's open and click behavior to affect the tracking metrics of the send.
Which two steps must be completed when creating the data extension to address this need?

A. Mark the "Is Testable" checkbox
B. Mark the "Is Sendable" checkbox
C. Define the send relationship by email address
D. Set the email address as a Primary key

Answer: A,B

NEW QUESTION # 106
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

A. Compare Email Sends on the Tracking page
B. Email Send Report
C. Email Comparison Report
D. Include Measures within a Filter

Answer: A

Explanation:
Explanation

NEW QUESTION # 107
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A. An automation that contains several recurring emails and decisioning points
B. An automation that deletes old data extensions, emails, and reports
C. An automation that Imports subscriber data regularly and updates key data extensions

Answer: C

Explanation:
Explanation
An automation that imports subscriber data regularly and updates key data extensions is what NTO should create as a good first step to add automation to its email marketing. This automation will help NTO keep its subscriber data up-to-date and consistent across different data extensions. It will also enable NTO to use this data for segmentation, personalization, reporting, etc. An automation that deletes old data extensions, emails, and reports may be useful for cleaning up unused assets, but it is not directly related to email marketing. An automation that contains several recurring emails and decisioning points may be too complex for a first step and may require more planning and testing.

NEW QUESTION # 108
The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A. Broaden segmentation criteria to reach more diverse audiences.
B. Scale back sending for specific ISPs until the issue subsides.
C. Increase the frequency of email sending to boost engagement.

Answer: B

NEW QUESTION # 109
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?

A. Job Links tab within Tracking
B. Summary tab
C. Overview tab within Tracking
D. Send Performance tab

Answer: B

NEW QUESTION # 110
......

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